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Advertising - Marketing - Design - Web

BARBARA KETLEY – CEO, MILESTONE-BELANOVA & FOUNDING PARTNER, WILD FIG SERVICE ALLIANCE

Since its establishment in 1997, the name Milestone-Belanova has been synonymous with strategic, innovative and high-end marketing, advertising and digital media. As the group’s founder and CEO, Barbara Ketley’s mission is to deliver the level of marketing services normally restricted to large city-based corporations to businesses of all sizes and locations.

After spending the early part of her career in corporate marketing for high profile Sydney based companies, Barbara made the decision to bring her specialised expertise home to the NSW Central Coast. Today Milestone-Belanova’s growing creative and technical team of seven operates from a professional studio in East Gosford to deliver high-end creative communication strategies where every marketing dollar spent delivers proven results.

Barbara says, “Our goal is to help SMEs become more successful by inspiring, empowering and supporting them locally with the level of strategic and creative marketing, advertising and digital media services normally reserved for big city corporates. Over the years, we have developed streamlined systems, procedures and custom-developed technology capable of delivering this high standard at a competitive price.”

Milestone-Belanova’s client base includes businesses of all sizes, from start-ups and SMEs to major international clients. Working closely with clients ensures Barbara and the team understand the business and its target markets well. This enables them to design and develop tailored and strategic marketing and communications that deliver genuine results.

The 2011 Central Coast Women in Business Lifetime Achievement Award winner has recently embarked on developing a franchise network with strategic marketers servicing clients directly in regional markets throughout Australia under the Milestone-Belanova brand.

Milestone-Belanova’s services include strategic marketing, repositioning, branding and corporate identity work, online marketing and web development, trade show and promotional work, graphic design, advertising (new and traditional media), direct marketing, copywriting, and scriptwriting for TV and DVD/video.

In 2009, Barbara was the only female among a small group of respected, well-established Central Coast business leaders who shared a vision to connect with other local leaders in their respective fields. Disillusioned by traditional business networking groups, Barbara and the other founding partners formed the Wild Fig Service Alliance with a mission focused more on learning and sharing ideas, strategies and skill sets than on business referrals.

Steadily growing from day 1, Wild Fig has more than lived up to the expectations of its founding partners. An invitation only, category exclusive group, every member of the alliance has the confidence in their fellow members to refer them to their own clients. Being a not-for-profit group, membership fees fund marketing to actively promote the group and each alliance member as well as regular workshops, subsidised social events and the engagement of professional speakers.
 

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